About us

About us

Our company

Avendi, part of the VM Finance Group, is a leading company in the marketing and distribution of FMCG. Distributor of leading global brands for over 20 years.

Avendi represents worldwide loved and respected brands such as Baileys, Borges, Bushmills, Captain Morgan, Chicco, Efes, Filippo Berio, Grolsch, Guinness, Hennessy, J&B, Johnnie Walker, Kozel, Kotanyi, Moet & Chandon, Monin, Perrier, Pilsner Urquell, Plasmon, SanPellegrino, Smirnoff, Tabasco, Slavs, and others.

OUR VALUES

PEOPLE

At the core of our organization are confident, energetic, and motivated people who achieve results and build teamwork, respect, and support, people who work responsibly, loyally, and honestly. Our long-term vision for success focuses on our customers and partners, effective management, and the transfer of experience.

ENVIRONMENT

Family atmosphere. We value openness and honesty, support each other, and work as a whole.

Respect. We respect individuals whose achievements and enthusiasm contribute to the establishment, development, and success of the organization.

Confidence. We are proud of every achievement and always look forward to new challenges.

Аspiration. We strive for long-term success and building a sustainable business, look for new opportunities, encourage initiative, and stimulate ideas that change the market.

Flexibility and adaptability. We work dynamically and keep up with the constant innovations and changes in the business.

Self-criticism and responsibility. We encourage constructive criticism, take responsibility for our actions and mistakes.

Management. We keep our word and reputation, we act systematically, we manage effectively and we set criteria and standards.

Focus on customers and partners. We base our long-term success on satisfied customers and partners.

Leadership. We aim to achieve leadership positions in each of the selected market segments.

OUR VISION

Avendi strives to be the best marketing and distribution company, offering luxury and high-quality products and first-class services to its partners.

Market conquest strategy

  • Partnership with leading companies
  • Sustainable, competitive advantages in retail and the HoReCa channel
  • Professional and highly qualified sales teams focused on an excellent performance
  • Marketing support
  • Innovation and continuous improvement
  • Reliability and efficiency in the supply chain

Principles of partnership

  • Teamwork with our partners
  • Ethical business practices
  • Long-term partnerships supported by a balanced contract
  • Mutual investment in brand development
  • Joint planning process
  • Regular and timely submission of information
  • Clearly defined roles and responsibilities

AWARDS AND AWARDS / 2013 - 2019

2019 – Avendi has been awarded the Diageo “Excellence in Innovations Award” for the successful launch of a new product

2018 – Avendi receives an award from Diageo for Best Market Transformation
2018 – Avendi has been awarded for sustainable business growth by Unilever Foodservice

2017 – Avendi receives the Diageo Innovation Award for launching Johnnie Walker Red Rye Finish
2017 – Avendi receives an award from Diageo for best achievement in Measurement & Evaluation
2017 – Avendi and A Team win the Effie Award for the realization of Diageo World Class

2016 – Avendi receives an award from Diageo for best achievement in Measurement & Evaluation

2016 – Avendi was awarded by ICAP as True Leader in Bulgaria for the second time

2015 – Avendi receives Diageo award for best progress in Route to Customer for the second time in 2015 – Avendi wins first place in the “Year of Johnnie Walker”

2014 – Avendi receives an award from Diageo for best progress in Route to Customer
2014 – Avendi is awarded as the №1 distributor of HIPP baby food for the third time
2014 – Avendi won first place for “Best Performance in Main Categories” by HIPP
2014 – Avendi has been awarded by ICAP as True Leader in Bulgaria

2013 – Avendi receives award for best portfolio activation in Off-Trade – Confident mixing – Carrefour
2013 – Avendi receives an award from Diageo for “Best Category Project” for J&B
2013 – Avendi has been awarded as a distributor of №1 baby food HIPP
2013 – Avendi won second place for “Best Distributor” in the Milk category

AWARDS AND AWARDS / 2005 - 2012

2012 – Avendi receives the award for the best marketing campaign for the Johnnie Walker Keep Walking Project
2012 – Avendi wins the Efes Beer Race for the highest planned height
2012 – Avendi wins 2 HIPP baby food distributor awards among 28 countries

2011 – Avendi receives the HIPP Award for Best Marketing Activity
2011 – Avendi is awarded as the №1 distributor of HIPP baby food for Central and Eastern Europe
2011 – Avendi wins the Diageo Partner of the Year award for the second time

2010 – Avendi receives the special Johnnie Walker Brand Best Award in Estonia

2009 – Avendi receives an award from HIPP for №1 on the Bulgarian market due to high sales growth
2009 – Avendi receives Ferrero award for the fastest growing premium chocolate portfolio in the region
2009 – Avendi wins third place in the category of Large Companies of the “Best Employers” in Bulgaria for 2009
2009 – Avendi receives the Capital 100 award for the “Biggest 100 Bulgarian companies”
2009 – Avendi wins second place in the category of Large Companies of the “Best Employer” in Central and Eastern Europe for 2009

2008 – Avendi receives an award for the fastest-growing market of Kotányi in Bulgaria
2008 – Avendi won first place in the “Best Employers” for 2008

2007 – Avendi receives the award for best market result in the Scotch category
2007 – Avendi receives the award “Most dynamically developing company” in Bulgaria
2007 – Avendi wins third place in the category of Small and Medium Companies of the “Best Employers” for 2007

2006 – Avendi receives the Diageo Best Partner Award for Central and Eastern Europe

2005 – Avendi receives an award from Diageo for the most innovative realization