Diageo’s pocket whiskey series includes world-famous and favorite brands – The Singleton of Dufftown, Johnnie Walker Black Label, Johnnie Walker Red Label and J&B. With this diverse portfolio of whiskey stars and the new pocket format, this is the perfect way to share your favorite whiskey with friends – anywhere and at the right time.
Scotch whiskey is loved all over the world, but the heavy glass bottle seems to bind it only on certain occasions. Diageo’s pocket whiskey series is a small step towards a big change – a new, stylish way to enjoy Scottish art. Pocket whiskey is with you whenever you want. In the format of 200 ml, you get the same world quality in a convenient pocket size.
When the contents are so good, so should be the packaging. Each pocket whiskey carries the distinctive color of its brand – bright, party yellow for J&B, distinctive deep red and black for Johnnie Walker and captivating sea shades for The Singleton. Each bottle is distinguished by style and class. The high status and quality of whiskey do not equate to uniform occasions and ways of consumption. With this new series, lovers of this drink can enjoy it anywhere.
The pocket series is a response to market trends and especially to the desire of consumers for convenience and quality in shopping and consumption. It gives lovers of spontaneous moments a new way to share and enjoy award-winning Scotch whiskey, wherever their adventures take them. Designed for those who do not compromise on quality, but are looking for convenience at a good price, the series is ideal for attracting new and curious consumers to the whiskey category.