About Avendi

OUR VALUES

In 2001, we established Avendi as part of VM Finance Group—a leading company in the marketing and distribution of fast-moving consumer goods, representing globally loved and respected brands. From its inception, Avendi became the representative of Guinness United Distillers & Vintners Scotland, which rebranded to Diageo in 2002.

Among the global companies we partner with are Diageo, Proximo, LVMH Moët Hennessy Louis Vuitton, Monin, Nestlé Waters, Anadolu Efes, Asahi, Vinex Slavyantsi, Levent Winery, Domaine Bessa Valley, Artsana, Borges, Nestlé, Salov, Familia, Kraft Heinz, Calvo Group, Podravka, and others. Avendi has been repeatedly recognized as Partner of the Year and as one of the best employers in the country and Central and Eastern Europe, according to research by Hewitt Associates.

OUR PEOPLE

At the heart of our organization are confident, energetic, and motivated individuals who achieve results while fostering teamwork, respect, and support. These are people who work with responsibility, loyalty, and integrity. Our long-term vision for success centers on our clients and partners, effective management, and the sharing of expertise.

OUR ENVIRONMENT

A Family Atmosphere
We value openness and honesty, support one another, and work as a unified team.

Respect
We honor individuals whose achievements and enthusiasm contribute to the growth, development, and success of our organization.

Confidence
We take pride in every accomplishment and always look forward with readiness for new challenges.

Ambition
We strive for long-term success and sustainable business growth, seek new opportunities, encourage initiative, and foster market-changing ideas.

Flexibility and Adaptability
We work dynamically, staying in step with the ever-evolving business landscape.

Self-Criticism and Responsibility
We promote constructive criticism, take accountability for our actions, and learn from our mistakes.

Management
We stand by our word and reputation, act systematically, manage effectively, and set clear criteria and standards.

Client and Partner Focus
Our longstanding success is built on satisfied clients and partners.

Leadership
We aim to achieve leadership positions in every market segment we choose to enter.

OUR VISION

Avendi aspires to be the leading company in marketing and distribution, offering luxury and high-quality products along with premium services to its partners.

Market Leadership Strategy

Partnerships with industry-leading companies
Sustainable, competitive advantages in retail and HoReCa channels
Professional and highly skilled sales teams focused on delivering exceptional results
Comprehensive marketing support
Innovation and continuous improvement
Reliability and efficiency across the supply chain

PRINCIPLES OF PARTNERSHIP

Ethical Business Practices: Maintaining integrity and transparency in all interactions.
Long-Term Partnerships: Supported by balanced agreements that ensure mutual benefits.
Shared Investments: Collaborating to grow and develop the brand together.
Joint Planning: Engaging in a cooperative planning process to align strategies.
Timely Communication: Providing regular and prompt updates to ensure smooth operations.
Clearly Defined Roles: Establishing clear responsibilities and expectations for effective

Partners

Over the years, we have been proud to work with diverse and respected partners who have helped us grow and achieve mutual success. We believe that strong partnerships are the key to sustainable growth and innovation, which is why we have always strived to build long-lasting relationships based on trust, professionalism, and shared values.