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CHICCO

WE DO EVERYTHING SO PARENTS CAN BE UNIQUE

We believe that every parent should be free to experience parenthood in the way that best represents them, in order to fully enjoy this experience. This is why Chicco exists: to be present and to support all those who care for every child, encouraging them just as those who truly listen do.
Chicco achieves this through collaboration, a wide range of products and services, and innovations from its research center.
Because being a parent is a unique experience that we live and love every day.
Chicco is a multi-brand for parents, created more than 60 years ago, to be where there is a baby and to be by the side of everyone who cares for them.

Present in more than 120 countries, with over 360 stores, offering everything for pregnant women, nursing mothers, and babies – from pacifiers and bottles to cosmetics, clothes, shoes, car seats, and strollers, all in compliance with the highest safety standards.

PARENTS AT THE CENTER
We support parents as true partners: with collaboration, vision, and mutual trust.

JOY AS A MANTRA
Everything related to parenting always has a core element of joy. This is why our mission is to highlight that joy in the eyes of parents.

THE FUTURE FOR CHILDREN
Our approach is guided by research and observation; we develop innovative products that meet the needs of parents and help them raise their children to be the citizens of tomorrow while preserving the planet they will live on.

RESEARCH AND INNOVATION ALWAYS COME FIRST
The development of our products happens through a multidisciplinary network that, together with the Chicco research and development structure, includes continuous and open collaboration with experts, including educators, neuropsychiatrists, pediatricians, as well as designers, engineers, and, above all, families.

SUSTAINABILITY FOR US
We develop innovative products that meet the needs of your parents and children, respecting the planet they will grow up on. We act with respect for the environment and the communities in which we work, for a better future.

QUALITY – OUR IDEA OF EXCELLENCE
Quality and safety are our commitment and promise, which we work on with the utmost dedication every day. We are committed to meeting and exceeding the strictest standards, from product design and development to manufacturing and the ongoing support we provide after the purchase. We actively encourage and participate in the development of future regulatory standards for quality and safety, promoting responsible innovation.

WEB : www.chicco.bg

FB: https://www.facebook.com/ ChiccoBulgaria

IG: https://www.instagram.com/chiccobulgaria/