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CHICCO

WE DO EVERYTHING SO PARENTS CAN BE UNIQUE

We believe that every parent should be free to experience parenthood in the way that best represents them, in order to fully enjoy this experience. That’s why Chicco exists: to be present and support everyone who cares for a child, encouraging them as those who truly listen would.
And it does this through collaboration, a wide range of products and services, and innovations from its research center.
Because being a parent is a unique experience, one that we live and love every day.
Chicco is a multi-brand for parents, created over 60 years ago to be where there’s a baby, and to be there for everyone who cares for them.

Available in more than 120 countries, with over 360 of its own stores, offering everything for expectant mothers, nursing mothers, and babies – from pacifiers and bottles to cosmetic products, clothes and shoes, as well as car seats and strollers, all compliant with modern safety standards.

PARENTS AT THE CENTER
We support parents as true partners: through collaboration, vision, and mutual trust.

JOY AS A MANTRA
Everything related to parenthood always has an element of joy. That’s why our mission is to highlight this joy in the eyes of parents.

THE FUTURE FOR CHILDREN
Our approach is driven by research and observation; we develop innovative products that meet the needs of parents and help them raise children who are the citizens of tomorrow, while preserving the planet on which they will live.

RESEARCH AND INNOVATION ALWAYS COME FIRST
The development of our products happens through a multidisciplinary network, which, together with the Chicco research and development structure, includes continuous and open collaboration with experts, including educators, neuropsychiatrists, pediatricians, but also designers, engineers, and most importantly, families.

SUSTAINABILITY FOR US
We develop innovative products that meet the needs of your parents and children, respecting the planet on which they will grow. We act by respecting the environment and the communities in which we work for a better future.

QUALITY – OUR IDEA OF EXCELLENCE
Quality and safety are the commitment and promise we work with the utmost dedication every day. We are committed to adhering to and exceeding the strictest standards, from product design and development to production and the ongoing support we offer after purchase. We actively encourage and participate in the development of future regulatory standards for quality and safety, fostering responsible innovations.

WEB : www.chicco.bg

FB: https://www.facebook.com/ ChiccoBulgaria

IG: https://www.instagram.com/chiccobulgaria/