A significant international distinction for the Avendi team, part of the VM Finance Group economic group. The Avendi team has once again demonstrated its professionalism, efficiency, and strategic thinking on a global level. The company ranks among the top partners of Proximo, outperforming competition from dozens of countries. The foundation of this success lies in the premium whisky brand Bushmills activations throughout 2024, which earned a Silver Proxies Award at the prestigious Best Practice Awards.
The award for overall brand activation is granted in competition with other Proximo partner markets, with Bulgaria winning among countries in the Europe, Middle East, and Africa (Partners Markets Cluster). This recognition places Bulgaria among Proximo’s strongest partners, alongside established global markets such as Australia and Japan, and stands as a testament to the professionalism and dedication of the team.
The recognition is based on the effectiveness and creativity of the Bushmills brand campaigns, which have driven strong commercial results and outstanding market performance.
