Don Julio is a premium tequila brand founded in 1942 by Don Julio González in the Jalisco region of Mexico. The creation of the brand began when Don Julio started his own distillery with the aim of producing higher-quality tequila. He revolutionized traditional production methods by planting agave with more space between the plants, resulting in better ripening and a higher-quality product. Additionally, he used shorter, wider bottles so people could better see and interact with the drink when it was on the table.
Don Julio uses 100% blue agave, which is hand-harvested. The tequila undergoes a slow process of cooking and fermentation, then ages in oak barrels for varying periods depending on the type of tequila – Blanco, Reposado, Añejo, and 1942. Don Julio’s flavor is renowned for the balance between the agave, vanilla notes, spices, and caramel, making it favored both for cocktails and sipping neat.
Today, Don Julio is a symbol of luxury and quality in the world of tequila and remains one of the leading brands in this segment. Its products are highly regarded not only for the craftsmanship involved in their production but also for their elegant and complex flavor, which blends tradition and innovation.
