La Gioiosa et Amorosa: “Joyful and seductive” — a phrase that expresses the desire for maximum enjoyment of every moment, used by poets and writers to describe Marca Trevigiana, the Treviso Province, home to Prosecco. The wines bearing the La Gioiosa label symbolize celebration, beauty, friendship, family, and wonderful moments spent in great company.
The history of La Gioiosa began in the 1920s, when the grandfather of the current president, Giancarlo Moretti Polegato, purchased vineyards in the hills of Treviso, in the heart of the region known for producing the finest wines. As the 20th century progressed, new generations and new paths for development followed. The company began exporting Prosecco beyond Italy’s borders, contributing to the global success of the category.
Today, La Gioiosa wines are recognized both in Europe and internationally. The company is now one of Italy’s leading wineries, with a significant global presence. Approximately 60% of their production is exported to over 110 countries.
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